Marketing is one of those topics we hear so much about – and yet most of us are not very effective at marketing. In event marketing – we use an event to create brand awareness for the business and shorten the sales cycle. Examples of marketing events are product launches, grand openings, open houses, community networking events, charity events and media tours of your location.
Your focus at an event is to target the demographic who makes up your client base and build awareness of your business and product. What is it that you are selling?
Most small business owners simply don’t have the time to put together events to help with their face-to-face marketing. If they do try and put on an event, it usually means they aren’t doing their sales job in the meantime. It makes sense to hire a professional event planner to assist you with this part of your marketing plan. They can do all the legwork, build an event marketing plan that works for your client base and demographic, promote your event via social media or the press as appropriate, take care of the location and refreshments and numerous other details that you as a business owner would not even be aware of. This insures a successful productive event. A great event planner will even track your ROI (return on investment) and report back to you about how the event did!
Don’t spend time doing events when you can hire someone to take care of it and you can continue to work the business. But also don’t neglect the opportunity to market face-to-face with your clients and potential clients at least once or twice a year. There simply is no better way to grow your business than meeting with people from time to time.
Schedule your annual event now….Plan for it and be successful!
Plan Ahead Events Boise 